When you introduce premium pricing, you’re building a system in which you price with confidence, easily demonstrate the value of your work, and ditch the idea that you might overprice and lose the client.
Even if your top-tier feels ludicrously expensive to you, those who don’t want to pay for it… won’t. You won’t shut them down by offering that extra ritzy option; they’ll look at your other choices.
At the same time, you get to shoot your shot every time someone is considering your services. You won’t always get that top-tier sale, but you’ll get it a heck of a lot more than if you never asked.
A system like this also means you can chill out about defending your prices to cynical clients.
When they whine, “Why is this so expensive?” you have these answers on tap:
It doesn’t have to be; look at these other options.
Of course, it is; look at that long list of features!
You don’t actually have to say that because your premium pricing model says it for you. Booyah!
There are a few different interpretations of the term “premium pricing,” and we’re gonna give you a taste of the zestiest flavor of this delicious device.
To us, “premium pricing” means offering multiple tiers for your goods/services.
The action itself is that freakin’ simple, but the way it works and the results it produces are damn near magical.
That whole ~ish~ is its own topic with its own challenges. We recommend brushing up on that before you roll out your new pricing model. That whole ~ish~ is its own topic with its own challenges. We recommend brushing up on that before you roll out your new pricing model. That whole ~ish~ is its own topic with its own challenges. We recommend brushing up on that before you roll out your new pricing model. That whole ~ish~ is its own topic with its own challenges. We recommend brushing up on that before you roll out your new pricing model.
